Ten years building the campaigns, channels, and brands people can't stop talking about — dragons for HBO, systems for Meta, and businesses built from zero at my own studio. Strategy, content, and creative, all under one roof.
Four years building modern fandoms for HBO's most-talked-about titles on Max — owning content strategy and social publishing across every major platform. This is the chapter with the dragons, the resort, the apocalypse, and the Webbys.
For clarity: I led brand and social publishing strategy within cross-functional teams spanning creative, editorial, talent, media, and production. The work below is what I personally drove.
The challenge: make a legacy franchise feel as culturally alive as it is epic. The answer: a multi-season campaign that dominated timelines, split the internet into factions, and redefined how fantasy IP lives on social.
A candid junket clip became an internet phenomenon bigger than the show — and won a Webby for viral video.
Fans pledged Team Green or Team Black and generated personalized banners and content.
Two trailers, one per faction, dropped simultaneously to spark theories, debate, and allegiance.
The challenge: build a social identity as sharp and unmissable as the show itself. We turned the internet into a resort-side group chat — meme culture for Season 2, early-hype obsession for Season 3. Piper, noooo!
"These gays, they're trying to murder me" became a layered meme moment across every platform.
Casting news rebuilt as aesthetic, screenshot-ready moments made for fan and press pickup.
Scenes packaged like tourism ads to reach aspirational audiences beyond the fandom.
The challenge: a beloved game, a devastating show, and a fandom that notices everything. We honored the source material and evolved it — and built the community trust to match. The internet did the rest.
Side-by-sides that earned praise from longtime fans and newcomers alike.
Carefully timed spoiler protection that built trust and invited participation.
Ellie & Riley, Bill & Frank, Joel's breakdown — the heartbreak went viral.
The challenge: launch a brand-new sports destination from zero and prove prestige streaming and sports could play in the same arena. Winter is coming — to the Winter Classic.
Choosing the moments that spark conversation, not just recap the plays.
POV hype edits, mic'd-up moments, and meme recaps, native to TikTok and IG.
Serious to unserious on a dime — overtime drama to courtside cameos.
Real-time quote reactions and meme-fluent writing. Logan Roy ran the discourse, weekly.
High/low content strategy mirroring the show's intensity — fan edits, fashion, feelings.
Voice-driven content built on Deborah Vance one-liners and millennial cynicism.
Nostalgia-forward creative and creator collabs that pulled in Gen Z.
Fashion-led storytelling balancing nostalgia with a new era of Sex and the City.
Platform-specific strategies from high-concept trailers to chaotic memes.
My studio is where everything I've learned goes to work — the strategy from Meta, the fandom-building from Warner Bros., the make-it-yourself grit from iFLY. Real businesses, real results: brand, content, and web, all under one roof. Think of me as your marketing department, minus the corporate energy.
TheraSuites TX had no audience, no content, and no brand voice. In 30 days it had all three.
As lead marketing consultant, I built the brand from the ground up ahead of launch — positioning, voice, content strategy, and creative direction. The move: audit what existed, define the voice, then build a repeatable content framework focused on what performs, not just what looks good.
A&H Apex Holding had a generic name and no audience. A&H Collective had a point of view. Strangers found it before followers did.
I rebuilt a Houston real estate brand from the name up ahead of the city's World Cup moment. New name — less corporate, more community. A custom Houston-coded identity: the bayou's curve lives in the letterforms, and the O in "Collective" doubles as a key. Forest green and cream, a voice designed for the way Houston moves, and a fresh account built from zero — because a strategic restart beats reviving a stale base.
The brief was wide open. The bar was studio level. The work had to make an audience care before anything was public.
An entertainment marketing agency brought me in to concept an entire campaign for a 2027 release — not one hero post, a full social system from first meeting to launch peak. A three-phase arc so momentum builds instead of peaking early, platform-native concepts built to be produced, culture-first social stunts, and a Spanish-language track that was its own creative from day one — written to land in Spanish on its own terms, not translated at the finish line. That's the difference between including people and actually speaking to them.
In House is where KH Creative builds without a client — fictional brands, concept campaigns, and self-directed rebrands made to test ideas and sharpen the craft. Every brand here is invented. That's the point. Client work shows you what a studio delivers. This shows you how it thinks.
A matcha bar with personality to spare — plum and cream, a hand-drawn whisk mascot, and packaging you'd keep on the counter.
A record store that walks on its own two feet — retro pinks and blues, a strutting vinyl mascot, and merch made for crate-diggers.
A rebrand for Valencia's legendary food market — gold and red on Mediterranean blue, with a pattern system drawn from the market's own architecture.
That's me — usually found where the creative meets the culture. Two more chapters explain how I got here.
Scale is a design problem. Meta is where I learned to solve it.
Leading content for global internal programming, the question changed from "how do I make this?" to "how does this work for tens of thousands of people, every day, everywhere?" I built content systems and workflows that modernized internal comms, led 100+ video projects, and drove a New Hire Orientation rebrand — 154 modules, 9 video productions, one coherent visual language — rolled out to nearly 48,000 people across every region.
Before the streaming giants, a wind tunnel in Texas taught me every craft I still use.
No big budgets, no big team — just me learning to shoot the photo, cut the video, plan the event, and make people care. I ran multi-market campaigns, produced 20+ experiential events, and turned SEO-friendly content into in-store visits. When iFLY rebranded, I worked with the CMO on the whole look, and an iFLY × How to Train Your Dragon VR activation gave me my first taste of entertainment IP. It wouldn't be the last dragon.
Never a generic one. I dig into the audience, the culture, and what will actually move the needle for this brand.
Every campaign gets a narrative worth following — the reason someone stops scrolling and starts caring.
Design, video, copy, photo. I make the thing, not just the deck about the thing.
Billions of impressions, millions of followers, six Webbys. Every choice is built to perform, then proven.
These numbers aren't luck. They're what happens when strategy meets execution.
Up 7.9% year over year across the Max ecosystem. Attention, earned at scale.
121.7M total engagements in 2025. Not just seen. Felt.
The HBO Max content calendar across YouTube, TikTok, and Instagram. A city-sized audience, daily.
A brand-new account scaled within its first year. Launches are a specialty.
One global rebrand, 154 modules, every region on earth. Systems that scale.
Across 2023 and 2025 — campaign, video, social presence, and AI. The internet's highest honor, twice over.
"Working with Katherin has been such a positive experience! Her knowledge and expertise are clear in every interaction. She takes the time to understand my vision and then elevate it with her own insights and experience. It has made a meaningful impact on my business."
"Working with Katherin is a joy. She consistently steps up to help, approaching every assignment with creativity, strategic thinking, and a collaborative spirit. Her positivity made a real difference on challenging, high-pressure campaigns — she would be an asset to any team."
"Katherin is a results-oriented team player who brings innovative ideas to the table. Highly adaptable, she can move projects forward in otherwise tense situations. Her personable approach and design expertise make her a reliable asset to every team — and an absolute joy to work with."
Open to senior brand & content roles with teams that are ambitious and a little irreverent — and select studio projects through KH Creative. Fluent in English, Spanish, and meme.
info@khcreativemktg.com
